Working as an in-house designer at Interact meant being at the center of a fast-moving SaaS brand—translating strategy into visuals, and strengthening the company identity and presence. From scroll-stopping social posts to large-scale event materials, promotional videos and informational eBooks, every piece had to be consistent and on-brand.

This collection showcases a selection of work created across campaigns, presentations, events, and marketing channels. These materials supported the day-to-day storytelling of the company—helping shape how the brand was seen, shared, and remembered.

eBooks

As part of the company’s ongoing content stream, I regularly designed eBooks covering a wide range of topics - from product features and tips, to company culture, internal communication, seasonal recognition ideas, and timely workplace trends. These eBooks were primarily created for digital distribution via marketing emails, but were also adapted for print and handed out at events when needed. My focus was on transforming the content into clear, engaging layouts - balancing structure, branding and visual storytelling to make each piece both informative and easy to navigate.

Marketing Emails

I designed a wide range of marketing emails - promoting eBook and infographic downloads, announcing product updates, and inviting people to both digital and in-person events. These emails had to be attention grabbing, mobile and desktop friendly, and conversion focused. I initially build the designs in Chamaileon (an online advanced email builder), but later on transitioned to using HubSpot’s email builder.

Events

From large-scale industry conferences to virtual webinars, I was responsible for the creation of a range of collateral to support Interact’s presence. This included exhibition stand designs, printed handouts, digital signage, presentation slides, and promotional materials. Each piece was designed to be bold, cohesive and on-brand - helping to create a memorable experience,

Print Ads - Voice Magazine

As part of Interact’s presence in the internal comms space, I designed quarterly print ads for Voice, the IoIC’s official magazine. Each ad was an opportunity to promote a current event or piece in the constraints of a single page.